A dedicated section built exclusively for NFR vendors, placed inside the 2026 November Rodeo Issue and distributed to Western Horseman’s 320K monthly subscribers nationwide, plus put directly into the hands of active buyers throughout Cowboy Christmas, the nightly Westgate Watch Party and at NFR Experience Map partner hotels.
Opportunity
Quarter-page horizontal ad in Western Horseman’s exclusive shopping guide section. Include your booth number and location to drive foot traffic directly to your booth.
Get Seen. Get Shopped.
- Quarter-page horizontal ad (3.4” × 4.47”)
- Reaches 320K subscribers and national newsstands
- The only magazine distributed at Cowboy Christmas entrances and throughout the show
- Include your booth number and let us drive the crowd to you
Special Rate = $1,100
Retail Value $1,833 – Save 40%
87% of our audience are more likely to purchase a product that was promoted by Western Horseman
Upgrade to Digital
Includes print ad plus a sponsored Facebook and Instagram post to amplify your ad beyond the page and drive traffic directly to your booth or website
Digital Upgrade Package = $1,750
Space Reservation Deadline: August 27, 2026
Ultimate Shopping Guide Request Form
Fill out the form below, and we will connect you with a sales representative for additional information and booking.
